A perfect blend of Watches & Art in the heart of SoHo
Lux‑O is more than a watch boutique—it’s a curated experience where horology, art, and design converge. Nestled in the heart of SoHo, our showroom brings together a thoughtfully selected collection of rare, vintage, and contemporary timepieces from the most respected names in watchmaking, including Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Omega, and more.
Step inside and discover a new standard for watch culture in New York City—where every second counts, and every piece tells a story.
Private Events
Tailored events in our gallery, merging Rare Watches with the beauty of Fine Art.
Our Values
Our core value is passion. My clients, who are all my friends, do not come to me to buy just a watch or a simple ‘thing’. They are looking for something rare. Something beautiful. They are looking for something that completes or caps-off a rare and precious moment in their lives. In a world where time is precious, we offer more than just luxury watches and art; we provide an experience of sophistication and culture. Our commitment is to excellence, ensuring each piece in our collection is a testament to craftsmanship and artistry. We believe in creating moments that last a lifetime, and our showroom is a sanctuary where beauty and precision meet. With a tradition of trust and a passion for the exceptional, we invite you to discover the extraordinary with us.
3D Walkthrough
Explore the LUX-O showroom